Enable your

Enable your

classroom

enterprise

AI sales roleplay for university sales programs and enterprise teams. Practice with realistic AI buyers and get rubric-based feedback.

  • Trusted by:

  • Trusted by:

    • Purdue University
    • Eastern Kentucky University
    • Middle Tennessee State University
    • LearnUp Academy
  • Backed by:

    • ElevenLabs Grants
    • KCV
    • Keyhorse Capital
    • Sprocket

Role-Play

Hi, thanks for the time. I have about 15 minutes — what’s this about?

Start a discovery call with a VP of Sales

Start a discovery call with a VP of Sales

Role-Play

Hi, thanks for the time. I have about 15 minutes — what’s this about?

Start a discovery call with a VP of Sales

Start a discovery call with a VP of Sales

Role-Play

Hi, thanks for the time. I have about 15 minutes — what’s this about?

Start a discovery call with a VP of Sales

Start a discovery call with a VP of Sales

1,284

Roleplays completed

1,284

Roleplays completed

78

Avg. session score

$128,745

$1,562,243

78

Avg. session score

78

Avg. session score

$128,745

$1,562,243

AI

Practice feedback

Practice

Review

AI

Practice feedback

AI

Practice feedback

Practice

Review

88%

+2,32%

Sellaris Score

88%

+2,32%

Sellaris Score

12,500+

Practice minutes logged

12,500+

Practice minutes logged

12,500+

Practice minutes logged

One dashboard for every rep

Illustrative dashboard with sample data, not measured customer results. Customize your rubrics and scenarios, then review AI feedback and practice progress in one place.

Man sitting on a red couch with hands clasped.

Christian Carroll

Only 2 roleplays this month

Inconsistent feedback

Coach time maxed out

Only 2 roleplays this month

Inconsistent feedback

Coach time maxed out

The problem

Sales practice is

hard to

scale

Reps rarely get enough live roleplay reps, coaches can’t watch every call, and feedback is inconsistent from one session to the next.

Too few live practice opportunities

Inconsistent, subjective feedback

No visibility into rep progress

The solution

Practice like it’s

competition

day

Master every aspect of sales with focused practice modes. AI buyers react in real time, and every session is scored against your rubric with specific, actionable feedback.

Real-time voice conversations

Rubric-aligned, multi-category scoring

Progress analytics for every rep

Unlimited AI roleplays

Rubric scoring

Instant feedback

Unlimited AI roleplays

Rubric scoring

Instant feedback

Know exactly

where

to improve

Get scored on multiple criteria with specific, actionable feedback: rubric-aligned scoring, breakdowns, and improvements after every session.

A simple process

How it

works

from signup to sales mastery

1
Get on a demo call

We’ll learn about your organization and training goals, then show you how Sellaris can support you and your team.

1
Get on a demo call

We’ll learn about your organization and training goals, then show you how Sellaris can support you and your team.

1
Get on a demo call

We’ll learn about your organization and training goals, then show you how Sellaris can support you and your team.

2
Implement

We do the work for you. We’ll set up all your scenarios and rubrics, tailored to your course or sales process.

2
Implement

We do the work for you. We’ll set up all your scenarios and rubrics, tailored to your course or sales process.

2
Implement

We do the work for you. We’ll set up all your scenarios and rubrics, tailored to your course or sales process.

3
Notice improvements

Help your managers and professors spend less time on routine feedback and more time on high-value coaching.

3
Notice improvements

Help your managers and professors spend less time on routine feedback and more time on high-value coaching.

3
Notice improvements

Help your managers and professors spend less time on routine feedback and more time on high-value coaching.

Powerful features

Everything you need

Features
designed for

to

win

Real-time conversations

Talk naturally with AI buyers that respond like real prospects.

Custom case builder

Create scenarios with your own products, personas, and objections.

Framework tracking

See how reps use SPIN, MEDDICC, Challenger, and more.

Multi-category scoring

Score every session against official or custom rubrics.

Progress analytics

Track improvement for every rep, team, and cohort over time.

Live competitions

Run practice competitions with leaderboards and judging.

Our story

Why Sellaris exists

and the problem

behind it

Sellaris started at Eastern Kentucky University, where one sales professor taught over 100 students. We saw the same challenge in businesses: limited time to coach everyone. Built by students and faculty, Sellaris makes personalized sales practice and honest feedback accessible to students and sales teams.

Pricing

Simple pricing

tailored

to you

Education

For university sales programs looking for a more effective way to teach sales.

Core features

Instructor dashboards

Custom scenarios

Priority support

FERPA compliance, MFA

Enterprise

For enterprise teams that need consistent sales training at scale.

Enterprise features

Manager dashboards

Custom rubrics & scoring

Team management

SSO, SAML, MFA

Both plans include many other useful benefits.

FAQ

Frequently asked

questions

How does Sellaris fit into our existing training?
How does the AI buyer work?

AI buyers hold real-time voice conversations, react to your approach, and follow your scenario and rubric.

What scoring criteria do you use?

Sessions are scored on multiple categories using official competition rubrics or your own custom rubric.

Can I practice with voice?

Yes. You can practice with real-time voice conversations or text.

How is this different from practicing with friends?

AI buyers are available anytime, stay in character, and every session comes with consistent, rubric-aligned feedback.

Ready to start

Ready to start

winning?

winning?

Practice sales conversations with realistic AI buyers and actionable feedback.